Speaker: Zane Murphy, Account Executive, Tilladelse

Description: Marketing Automation nurtures prospects from warm leads curious about your community to hot leads ready for your sales team to move in. The only question is: how do you build robust Marketing Automation campaigns that generate more qualified leads for your sales teams? In this session designed for Marketing Automation pros and rookies alike, we’ll be answering just that and more.

Learning Objectives:

1. Compare the benefits various marketing channels can offer in generating qualified local leads for communities
2. Recognize how a holistic combination of digital marketing strategies can yield advantageous results
3. Analyze current digital marketing strategy and identify which marketing channels to begin implementing

CEUs: 1.25