Speakers:
Description: Senior living providers are facing increased operational costs, resulting in smaller margins. Profitability has never been more challenging, and increasing revenue has never been more critical. Growing occupancy is the primary means to increasing revenue. Sales success is dependent on two things: sales activity and sales skill. While lead generation and sales activity are important, they are only a first step. Communities usually have enough leads coming into the sales funnel. The challenge is widening the funnel so more leads convert to move-ins. We’ll review two case studies that show the impact improving sales conversions has on your bottom line.
Learning Objectives:
CEUs: 1.25
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What is the origin of this content?
This session was recorded (audio only) from the GSLA 2022 Annual Conference & Tradeshow.
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Successful completion of the post-assessment with a passing score of 60% or higher is required to receive CEU credits.
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