Speakers:

• Julie Podewitz, Founder and CEO, Grow Your Occupancy

Description: Senior living providers are facing increased operational costs, resulting in smaller margins. Profitability has never been more challenging, and increasing revenue has never been more critical. Growing occupancy is the primary means to increasing revenue. Sales success is dependent on two things: sales activity and sales skill. While lead generation and sales activity are important, they are only a first step. Communities usually have enough leads coming into the sales funnel. The challenge is widening the funnel so more leads convert to move-ins. We’ll review two case studies that show the impact improving sales conversions has on your bottom line.

Learning Objectives:

1. Identify key takeaways of the three stages of the decision-making process: Initial Connection, Prospect-to-Tour, and Tour-to-Sale
2. Recognize actions and strategies for building skills at 3 key stages of the sales process
3. Distinguish skills that increase conversion metrics ultimately widening the sales funnel

CEUs: 1.25