Maximize ROI: Leverage Your Sales and Marketing Budget with Effective Strategies

Speakers:

  • Sara Mitchell, President, Solinity Marketing

Description: Are you looking to stretch your sales and marketing budget further and drive better results? Sara Mitchell, President of Solinity Marketing leads the session, ‘Maximize ROI: Leverage Your Sales and Marketing Budget with Effective Strategies,’ to show you how to supercharge your website, digital content, and advertising efforts. Learn actionable tactics to optimize your sales and marketing efforts to see better, and more, sales qualified leads for your community!

Learning Objectives:

  1. Create and repurpose digital content effectively, utilize SEO best practices, and maintain a consistent content calendar to increase engagement and drive more qualified leads through digital content
  2. Identify and implement key strategies to enhance website performance, including conversion rate optimization (CRO), keyword search audits, and improving user experience (UX) to maximize ROI from their web presence
  3. Discover how to allocate their advertising budget wisely and use targeted ad campaigns to reach their target leads for improved impressions and overall return on investment

CEUs: 0.75

FAQ

What is the origin of this content?

This session was recorded (audio only) from the GSLA 2024 Annual Conference & Tradeshow. 

How do I access the slide deck and other resourced related to this course/session?

Once you click into the session recording, you may access the session resources such as slide deck and any additional handouts by downloading via the righthand resource panel or viewing in the content windows below the recording.

Why is the post assessment locked?

After the conclusion of the recorded content, the post-assessment will be available to complete. 

Do I have to pass the post-assessment?

Successful completion of the post-assessment with a passing score of 60% or higher is required to receive CEU credits.

Where can I find my CEU Certificate(s)?

Upon successful completion of the course and Post-Assessment, you can find your CEU Certificate by clicking My Account>My Certificates in the top right corner. You will also receive an email of your CEU Certificate for download

Who do I contact if I have questions?

Please contact [email protected] with any questions you have.

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