Speakers:

• Sara Mitchell, President, Solinity Marketing

Description: Are you looking to stretch your sales and marketing budget further and drive better results? Sara Mitchell, President of Solinity Marketing leads the session, ‘Maximize ROI: Leverage Your Sales and Marketing Budget with Effective Strategies,’ to show you how to supercharge your website, digital content, and advertising efforts. Learn actionable tactics to optimize your sales and marketing efforts to see better, and more, sales qualified leads for your community!

Learning Objectives:

1. Create and repurpose digital content effectively, utilize SEO best practices, and maintain a consistent content calendar to increase engagement and drive more qualified leads through digital content
2. Identify and implement key strategies to enhance website performance, including conversion rate optimization (CRO), keyword search audits, and improving user experience (UX) to maximize ROI from their web presence
3. Discover how to allocate their advertising budget wisely and use targeted ad campaigns to reach their target leads for improved impressions and overall return on investment

CEUs: 0.75